Next, you need to decide what product you’d like to sell on the backend.

Wait, hang on, back the truck up…

You may be wondering why we’ve selected this as the second step?

Simple – because both your lead magnet and your initial autoresponder series will revolve around this product, so you need to choose or create this product first before you move on.

Keep these points in mind:

• Do your market research. Find out what topics and products are selling well in the market – then create something similar yet better.
• Create something with a low cost yet a high value. You want to make this a “no brainer” offer.

TIP: Ideally this should be your own product. That should always be your first and best option. But if you’re setting up an affiliate business, then you can choose an affiliate product with a good conversion rate and a good reputation.

This lead magnet has two goals:

• #1 To entice people to join your list.
• #2 To sell your tripwire product on the backend.

With those two points in mind, use this checklist to create your lead magnet…

NOTE: Remember to do this step in accordance with the previous step, as you want to create a lead magnet that revolves around your backend offer.

Decide what format. Text product? Audio? Video? Software or app? Membership? Tools such as worksheets, cheat sheets and checklists? Some other resource or tool?

Pick a topic or product that’s tightly related to the tripwire. You want your lead magnet to naturally lead to your paid offer.

For example, if the tripwire product is a diet guide, then your lead magnet might be a dieting tips book.

Another example: if your tripwire is a marketing app, then your lead magnet might be a lite version of this app.

Decide whether to create the lead magnet yourself or outsource.

Ask yourself the following questions:

• Do you have the skills necessary to create this product yourself?
• Do you have the time needed to create this product yourself?
• Do you have the cash to outsource it?

Create your lead magnet. Consider these questions:

• What are the most in-demand features and benefits that your prospects are seeking?
• What features, benefits and topics do your competitors include in their products?
• How can you create a product that’s useful for your prospects, yet incomplete so that they need to purchase your backend offers?

Now you need to create a page that persuades people to claim your lead magnet by joining your list. Here are the three parts:

Part 1: Design

Options:

• Design it yourself if you have the skills.
• Hire someone else to design it for you.
• Use HTML or WordPress templates.
• Use a third party service like PageDyno.

IMPORTANT NOTE: We recommend the third party service option here (we built it) but the real reason is that it’s low cost, fast and easy to use, which means your learning curve will be greatly reduced. It also comes with free page hosting to keep costs down, it integrates with all autoresponder services in just a couple of clicks to save you time and right now includes unlimited pages so it’ll keep pace with you as you grow and scale up your list building.

• Be sure your design is professional and polished, as you want to make a great first impression.

Part 2: Sales Copy

Options:

• Write it yourself if you have the skills.
• Use templates from ProfitSwipes
• Hire a professional to do it. Check Upwork or similar freelancing sites.

Part 3: Opt-In Form

• Follow your email service provider’s instructions for creating an opt-in form or create the one click connection in your PageDyno integration dashboard.
• Test the opt-in form to check that it works correctly.

Now you need to upload a series of three to seven emails to your autoresponder, with the following goals:

• 1 – Closing the sale on your tripwire product.
• 2 – Building a relationship with your subscribers, which in turn helps with both sales and list retention.

With these two goals in mind, ask yourself the following questions as you create this series:

• Have you created benefit-driven, attention getting subject lines for each email?
• Have you designed a series around the goal of selling the tripwire product? Is the series highly related to the tripwire and lead magnet?
• Do you give some of your best content away to build relationships and improve retention rates?
• Do you provide useful yet incomplete content (which naturally lead to you promoting the tripwire)?
• Do you provide a strong call to action at the end of each email?
• Are you testing and tracking to improve your open rates and click-through rates?

1.) Automated List Profits Membership – A completely done for you white label lead magnet service offering two brand new and exclusive lead magnets you can use to build your list with each month.

2.) PageDyno – Simple, fast and great value landing page builder. Comes with unlimited pages/sign-ups and free page hosting for life.

3.) Email Formulas – From DigitalWebRocket, it’s by far the best resource online for email marketers looking for more sign-ups, email opens and profitable clicks.

4.) KuickList – Create lead magnets with interactive digital checklists (higher perceived value = more opt-ins) ** This training page was created with KuickList!